top of page

Zesty New Beer Launched By Britain's Oldest Brewer


A zesty new beer from independent Kentish brewer Shepherd Neame is set to delight drinkers this summer.


Citra Smack (3.8% ABV) is the fifth beer in its popular real ale initiative Cask Club. A straw-coloured IPA, it combines three hops – Cascade, Amarillo and Citra – to offer a fruity aroma with lively citrus notes. A combination of Pale Ale and Crystal malts alongside a small amount of wheat and oats creates a well-rounded, smooth beer with distinctive fruit flavours and a refreshing smack of citrus.


And it’s not just the zesty flavours but the look of this Cask Club beer that takes a fresh approach.


Citra Smack’s name and pump clip design draws inspiration from Iron Wharf Boatyard overlooking the creek in Faversham, the medieval market town where Shepherd Neame has been based for more than 400 years. The pump clip depicts a classic smack - a traditional fishing boat used to harvest oysters in nearby Whitstable – sailing on the water past the boatyard.


Head Brewer Mike Unsworth said: “While the main hop is the Citra variety, we used a smaller selection of other aroma hops to create a really refreshing and well balanced pint."


“Our team have had a great time bringing Citra Smack to life, and we are very happy with the finished result. With its juicy citrus flavours and aroma we think it provides a real drop of sunshine in a glass, perfect for summer.”

Shepherd Neame’s Cask Club was launched in 2019, offering an exciting new range of limited edition innovative cask beers incorporating modern styles and flavours, while also celebrating some seasonal classics.


Drinkers are able to get involved with Cask Club by picking up a passport at participating pubs, collecting a bespoke crook stamp for each new Cask Club ale tried. Those who complete the passport will be eligible for an exclusive Cask Club t-shirt, and will be entered into a prize draw for a weekend getaway.


Future ales in the Cask Club programme to look out for over the next few months include Hop Pocket (4.5% ABV), Cobnut (3.8% ABV) and Late Red (4.5% ABV).


To be the first to discover new Cask Club beers sign up to hear more online at snea.me/joincaskclub, and follow @shepherdneame on social media.


Family Business United logo
FBU Membership link
MEMBERSHIP
Audience at the Family Business of the Year Awards
EVENTS

Subscribe to Our Newsletter

Thanks for subscribing!

Family Business Road Trip car
CAMPAIGNS
FBU Get Involved
GET INVOLVED

BECOME
A MEMBER
TODAY

SIGN UP AND JOIN NOW!

 

FBU continues to expand and has a growing membership base around the world. Recognised as THE family business champions we have also gained recognition in both of the Top 100 Global Family Business Influencers list compiled by Family Capital. We are also the VOICE of the family business community, celebrating their contribution throughout the UK and beyond.

OUR UK NATIONAL PARTNERS

OUR UK REGIONAL PARTNERS

Forsters logo
Goodman Jones logo
Birketts logo
Rickard Luckin logo
Turcan Connell logo

FBU PROUDLY SUPPORTS

SDirector masthead logo Aug23 POS.jpg
NDirector masthead logo Aug23 POS.jpg

Family Business United (‘FBU’) is an unparalleled rallying point and voice for the global family business community and an invaluable source of insight into the sector.  FBU is a resource for all, family businesses of all sizes and sectors, and their advisers, helping to raise the profile of the family business sector and to encourage greater awareness of the contribution that family firms make to the global economy through employment, income generation, wealth creation and charitable endeavours.

At FBU, everything we do is about the family business, creating the best resource available to help families in business get access to the resources and support they need to continue their family business journey, wherever it will take them.

Copyright © 2023 Family Businesses United. All rights reserved.  Family Business United is a trading name of The Commercial Kitchen Limited.
Company number: 07485688 Registered office: c/o GBJ Financial, 27 Hatchlands Road, Redhill, Surrey RH1 6RW

TERMS & CONDITIONS   |   PRESS OFFICE   |   COPYRIGHT   |   DISCLAIMER   |   CONTACT US

bottom of page